The undergraduate degree in strategic communication is designed for students interested in advertising, public relations and media design. Through a design-thinking process grounded in analytical and creative thought, students learn to generate ideas and solve problems for brands and organizations. The program allows students to work on real-world projects with industry professionals, scholars and artists while gaining expertise in one of three tracks.

  • Specialize in strategic or creative advertising, public relations or media design

  • Work on client-based, real-world campaigns

  • Be prepared for the rapidly growing field of strategic communication